While compiling contact information for the research on marketing by performing arts organizations, I was dumbfounded at the number of Websites that did not have clear and direct access to contact information for the organization. Do you not want patrons calling you?
What is the primary reason people go to your Website? To see what’s on your stage or on your walls right now, to buy tickets to that event, to call you with questions, and/or to get your address, directions and hours. If that info is not readily available from the HOME page, you’re doing it wrong!